About Us
Who we are and what we do:
We strategize, design, and develop digital materials, websites, visual systems, and print media to support ideas that move people and create impact. FactorX is a queer- and immigrant-owned creative studio rooted in the belief that thoughtful design is not just about how things look—it’s about how stories are told, understood, and remembered.
Our strength lies in listening deeply to our clients, understanding what makes their work meaningful, and translating that story into clear, accessible, and compelling design. Whether we are working with a nonprofit, a small business, or a political campaign, our goal is always the same: to create communications that reflect your values, engage your audience, and help you move your mission forward.
We believe that a well-executed campaign begins with a well-expressed vision. That means approaching every project with care, cultural awareness, and strategic intent—meeting each organization where they are and building something that feels authentic to who they are.
Our values guide our work. We affirm that Black lives matter. We believe no human being is illegal. We acknowledge that we are working on stolen land. And we believe our planet is worth fighting for. At times, this brings us into collaboration with advocacy organizations, political campaigns, and community-based groups seeking to shift narratives and influence systems of power. At other times, it means helping organizations simply communicate their work more clearly and effectively to the people they serve.
We believe a better world is possible—and we are actively working to build it. If you are looking for a creative partner who can honor your story, translate your mission into thoughtful design, and work with you in an ethical, non-exploitative way, we would love to sit down and talk.
About Juan Gallegos,
Founder and Principal:
When I was 12, my parents left everything they knew to give my brothers and me a better future. That story continues to shape the work I do today.
I founded FactorX to use my skills in design, strategy, and storytelling in service of people and ideas that deserve to be seen, understood, and taken seriously. What began in advocacy and campaign work has grown into a broader practice supporting nonprofits, community organizations, and mission-driven businesses.
With over 14 years of experience, I help clients clarify their message, reach their audience, and translate their values into thoughtful, effective design. I believe that when stories are told well, they move people—and when people move, a better world is possible.
Brand Identity
Your brand is not just a logo, a slogan, or a look. Your brand is your “palabra” or your promise. Your brand is yours to define and to give it meaning, and we can help.
Graphic Design
We create visual content to communicate with your audience. We use photography, iconography, and illustration to communicate ideas and move people to action.
Campaign Strategy
A campaign is an organized, purposeful effort to create change. Strategists, often forget important stakeholders in their strategy, we center those forgotten voices.
Web Design
We wireframe, mock-up, and build beautiful websites, that your base, or your costumers will love. With a graphic design background, and knowledge of layout, typography, color pallets, and all aspects of design, we bring your vision to life.
Contact Us
Web Development
We take care of the code, setting up your domain, plug-ins, database forms, etc. We code, so that you don’t have to, and we can train you on how to manage your own website for future content updates.